What is a logo? What is a memorable logo? What are the characteristics of a memorable logo? How do you appreciate logo designs to become memorable? What are the most memorable logos? Why is a memorable logo important?

There are many more definitions of the word. Let us have a look at its types.

Which kind of memory does your logo get suits in?

Now think that in which category does your logo gets fit into? Does it remain in the category of the short-termed memory or it has the great features to acquire a place in the long-termed memory window of people?

There are two kinds of memories - Short Termed Memory and Long Termed Memory.

Which memory does your logo fit into?

If a logo is dull or common then it could occupy its place in the list of short-termed memory and could disappear in some time. Though such kinds of logos are limited in terms of both capacity and duration, still play a vital role in shaping our ability to function in the world around us.

If a logo has the ability for storing, managing, and recalling information for a long time; and having very complex with different functions that could be remembered even after five years and more then it is a long time memorable logo that will enable its glimpse in the minds of people for a very long time making it shortlisted in the list of memorable logos.

How does a logo become memorable? What are the features that help a logo to become memorable? There is a spectrum of questions. The answers to this are relevant with the appealing nature of the logos that acquire a place in the heart and minds of people.

How does a logo become memorable?

Simplicity

The logo of any company should be simple and easy to understand because simplicity reflects beauty in a real way. A complicated logo will be easily forgotten, but a memorable logo cannot be forgotten even after a long time. A simple design and use of lesser words up to the mark makes a logo memorable in a way that it remains in mind after a few days, weeks, and even after a month.
[The logo of Nike Swoosh that was created back in 1971 is still in memory because of its simplicity.]

Uniqueness

The logo of a company acts as its face or identity. It holds the power to replace the name of the company with modification and provide it a beautiful design. Uniqueness plays a major role in the logo is memorable. A logo similar to an already used one will only make it look like a copy and easy to forget, as because most people do not like repeated things. A unique logo consistently triggers the visual memory cells of the brain and makes it remember.

Appealing and Catchy

A logo should be fascinating because a dull logo will not fetch the desired results. A typical logo only contains an icon or symbol and a wordmark, etc. Colors and letters are two mandatory elements required in any logo that helps a logo to become catchy. For a logo to be attractive, the use of colors should be clever and professional. Contrasting colors and brief wordmarks are the keys to make a logo catchy.

Right Color Combination

Developers usually choose colors based on their tastes and preferences. Sometimes this works well, particularly when the designer has a good idea about attractive color combinations and the right color scheme for the colors. Most of the designers would do best to refer to the basics of color theory.
One of the most useful and simplest aspects of color theory is the color combination. This shows how developers create a color combination that avoids straining the eyes of viewers.

Wow Factor

Wow factor is commonly used to show what a company does to go above and beyond customer expectations in delivering a great product and service experience.

If simplicity is freedom from extravagance, luxury, and complexity. It is considered a key to attract the maximum number of people. As simplicity reveals beauty in a precise way; so most of the Logos are made simply to attract a great audience. But along with this, a logo should also consist of a Wow factor to attract maximum audience. The Wow factor of any logo has the attribute to make any logo unique in every aspect. It also helps out the brand to showcase its personality concisely and effectively to its audience. Letttermarks and Wordmarks are the finest examples of simple logos that have a wow factor associated along with them.

Characteristics that help a logo to become memorable.

Icon

Icons are small images used to transmit information without the use of words. They hold meanings that we can recognize and decode with just a glance. They communicate concepts, contents, actions, or interesting services for users of all cultures and languages.

Elements

Elements such as colors, typeface, line, shape, negative space, etc. are crucial in creating a logo design; so strategic and stylish use of these elements can even help build the logo identity of any industry in the market.

Presentation

Presentation skills help create innovative and skillful ideas when students come up with creative and interesting slides to illustrate their talk. Businesses and professional firms use presentations to inform, educate, motivate and persuade internal and external audiences. So it is crucial to have a good presentation to enable a logo to become memorable.

Fonts

Another important part of a logo is its font and the typeface that represents your brand is personality, values, and tone. So when establishing your brand is identity, give the logo, particularly the font, its due time, resources, and attention as they form the foundations of positive and healthy customer relations.

Types of memorable logos.

Twitter

It is the type of Iconic Logo. It is Larry T Bird. The inspiration behind the name was Larry Bird, the basketball legend who was in Mumbai recently for the NBA games. Twitter is a service given to friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent messages.

Google

It is the type of Wordmark Logo. The Google logo appears in numerous settings to identify the search engine company. Google has used several logos over its history. Google logo is supposed to symbolize that they do not play by the rules and know how to have fun. They chose to convey their message with color.

Pepsi

It is the type of Iconic Based Logos. The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. The top half is red, the bottom half is blue, and a wavy white line runs through the center. It is claimed that the new logo represents Earth is magnetic field, feng shui, Pythagoras, geodynamics, renaissance, and more.

Mercedes

It is the type of Iconic Based Logos. Mercedes decided to add the iconic and world-known logo of the three-pointed star. The points in the logo represent land, sea, and air that environments the company; it is believed they would one day dominate with Mercedes-Benz engines.

Amazon

It is the type of Wordmark Logo. The word Amazon means Massive, and that is what Amazon wants to portray. They sell everything from A to Z and the Smile also goes from the A to the Z and represents the smile that Amazon puts on their customer is faces.

Nike

It is Iconic Based Logo. According to Greek mythology, Nike is the Winged Goddess of Victory and the logo is derived from the goddess wing, swoosh, which symbolizes the sound of speed, movement, power, and motivation.

Why is a memorable logo important?

A memorable logo is a combination of text and imagery part that tells people the name and nature of our business and creates a visual symbol in the minds of the customers that represents the vision.

This helps businesses, industry or brands to build up their identity. When a logo becomes memorable then it differentiates you from everyone else and fosters the loyalty and profession of the business.

Simplicity, uniqueness, appealing and catchy nature, right color combination, wow factor, icon elements, presentation, fonts in any logo plays a vital role in their perspective to make a logo memorable.