Flipkart is a leading e-commerce company headquartered in Bengaluru, India. It consists of a wide variety of products online and was founded by Sachin Bansal and Binny Bansal. It has connected a wide range of people with it.

It sells books, and home essentials, electronics, groceries, fashion, and lifestyle products as well. It is one of the great e-commerce sites which is famous for trending e-retailers in India. It has associated with around 100 million registered customers, and many more. It is one of the most visited e-commerce sites on Google.

Flipkart Private Limited is an Indian E-commerce company, which has its headquarters in Bengaluru and is incorporated in Singapore as a private limited company.

The company mainly focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.

Vision

To become Amazon of India.

Founders

Sachin Bansal is an Indian entrepreneur and is known as the founder of Flipkart. He was born on August 5, 1981, in Chandigarh, India. He went to the Indian Institute of Technology Delhi and pursued Computer Engineering. He worked at Techspan and later worked at Amazon Web Services. He later quit this job with a wish to start his own company. He started Flipkart along with his co-founder in Bangalore, India.

Binny Bansal is an Indian Billionaire Internet entrepreneur, who is the co-founder of Flipkart. He completed his graduation from the Indian Institute of Technology Delhi and pursued Computer Science and Engineering. He served as a Chief Operating Officer and was promoted to CEO.

They both were IIT Delhi graduates and were working at Amazon. They both thought to start their own company in India and started taking efforts for it. They both took initiative and took their steps forward to establish an E-commerce platform. Hence, they both took efforts and started Flipkart as an online bookstore platform. They received a fruitful response from this initiative and further took steps to expand it to electronics.

Business Model

It is one of the most well-known online shopping platforms for people. It runs with the Business to Consumer i.e. B2C business model. It provides good responses to the customers and satisfies their requirements. It allows the sellers to sell their collections in the best way. They provide products to people online and fulfill their requirements. It makes most of the products available on the platform. The customers place orders on the website after checking the list of the mentioned products on the platform.

After placing the order, the company shifts it and delivers it to the mentioned address of the customer. The sellers place a fixed price on the platform of the products that have to be sold. It sets the fixed price after deducting the basic commission that it gets from the sellers for the services which are provided to them in the first place.

It is one of the great e-commerce sites which is famous for trending e-retailers in India. It has associated with around 100 million registered customers, and many more. It is one of the most visited e-commerce sites on Google. It has associated a wide range of people with it. It sells books, and home essentials, electronics, groceries, fashion, and lifestyle products as well.

Revenue Model

The sellers are provided with different options, which allows the customers to buy different products.

1. Website

This can be used by the sellers to list their products to make the customers purchase them. The platform is also associated with the web app which lists all the products for the consumers. Both are crucial things for the platform, as it brings most of the revenue for the platform.

2. Mobile Applications

The platform also provides a mobile app to the customers, which gives them the best experience for shopping online. People can shop conveniently through the application and use it on mobile phones.

3. Social Media

It is associated with the social media website as well, which promotes the products to a wide range of audiences. It helps the sellers to get their products sold to a wide extent. This brings a way that helps to reach the maximum of people through the social media platform.

4. Commission Structure

Flipkart charges commissions from the users which brings a good source of revenue to it. The commission is based on the type of the product and the type of sales which it tends to have all the time. This acts as a good source of revenue for the company.

5. Listing fee & Convenience Fee Options

It also charges from the listing fees option, and also from the convenience fee option. It is one of the good sources that bring revenue to the company.

6. Logistics and Shipping

This is another way of earning revenue for Flipkart. It is charged by the sellers for shipping their products. Shipping and logistics are other good source of revenue for the company. It is one of the best ways of revenue generation for the company. The people understand the process easily and avail the benefits.

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