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17 Feb 2023
17 Feb 2023
Episodes 31 and 32 of Shark Tank India Season 2, show the investment given to DigiQure E-Clinic, papiben.com, Homestrap, and Ubreathe.
This blog shows the willpower of the founders of DigiQure E-Clinic, who came up with the vision is to reach every small town in India, and give access to affordable, reliable healthcare to 100 crores rural population so that not a single death should take place due to preventive health conditions. The shining in eyes of the founder of papiben.com reflected her vision to explore talented artisans in India, give them an identity, set up businesses under their names, and take their talent across the globe. The founders of Homestrap came up with a solution to help people get rid of their everyday mess and brought solutions with the brand that helps to organize your household items. The founders of Ubreathe showed their wish to make Ubreathe an R&D and innovation powerhouse in the next five years.
The founders asked the Sharks that do they know that when someone from Delhi, Mumbai, or Bengaluru falls sick, they do not get really worked up, because they have access to the best doctors, hospitals, and healthcare facilities. But on the other hand, when someone from a small town falls sick, they have no one to help them. Many people have lost family members due to this reason. The people find many specialist doctors in cities over 1km to 2km, but the people in a small towns cannot find doctors over 50km to 100km. Due to this, around 24 Lakh people lose their lives due to preventable healthcare conditions. This is a grave concern. The founders came up with its solution through their healthcare revolution - DigiQure E-Clinic.
DigiQure E-Clinic is a healthcare center based on telemedicine technology which the founders open in small towns, where the healthcare workers connect the patients digitally to reputed doctors in towns. They ensure the patients get digital prescriptions, medicines, lab tests, and other facilities there itself. Apart from this, they provide a subscription to the patients known as a Saksham card. The value of this card offered to the people is Rs. 1 per day. With this, the patients come to the clinic and are provided with a consultation. They are present with 7 E-Clinics in Madhya Pradesh and 2 Mobile Clinics. They have tie-ups with many hospitals and are associated with 50+ Doctors. They are done with 4,000+ successful checkups and are about to start with an E-Clinik at Mizoram.
Their vision is to reach every small town in India, and give access to affordable, reliable healthcare to 100 crores rural population so that not a single death should take place due to preventive health conditions. They have invested about Rs. 60 Lakhs and have 1,800 subscriptions. From Jan 2022 to September 2022 they generated revenue of Rs. 12.2 lakhs. They received Rs. 2 Lakhs from hospitals, Rs. 90K from Saksham card, Rs. 60K from medicines, Rs. 40K from pathology tests, and Rs. 10K from consultation fee from last month revenue of Rs. 4 Lakhs. The income from one of their mature outlet (E-Clinik sales) is Rs. 80K per month. Their monthly burn is Rs. 1.5 Lakhs.
Rs. 40 Lakhs for 4% Equity, for Rs. 10 Crores valuation.
Rs. 40 Lakhs for 20% Equity, for Rs. 2 Crores valuation.
Condition: Both companies have to be merged.
Rs. 1 Crore for 25% Equity, for Rs. 4 Crores valuation.
Condition: Both companies have to be merged.
Rs. 40 Lakhs for 15% Equity, for Rs. 2.67 Crores valuation.
Condition: Both companies have to be merged.
Rs. 1 Crore for 10% Equity, for Rs. 10 Crores valuation.
Conditions:
1) Both companies have to be merged.
2) No new E-Clinics till product-market fit is established.
3) DigiQure will be rebranded as Geeta.
Rs. 40 Lakhs for 10% Equity, for Rs. 4 Crores valuation.
Counter Offer to Namita Thapar.
One of the founders showed a bag that is known globally by her name. She showed the work on her blouse, which is known as Rabari embroidery, which is very delicate, and it takes years to make it. Women learn this art when they are children, but they do not know its value. Affluent people and big designers buy these at lower rates, and sell them at a much higher rate, which leads to their women getting lesser money for their work and also no credit, which makes the founder feel sad. So the founder decided to help these women get their rightful compensation and credit as well. Later, with the assistance of Nilesh Priyadarshi and Nupur Kumari established her own brand, papiben.com, which is popular across the globe now. It is used by many celebrities.
The papiben.com is an online brand that takes the skill of the artisan to the whole world. They are specialized in Rabari embroidery products like bags, accessories, and gift boxes, and delivery them directly to the consumers. The papiben.com is established on the principles of Mahatma Gandhi where progress is not for one, but all. Their vision is to explore talented artisans in India, give them an identity, set up businesses under their names, and take their talent across the globe. The price of one bag is Rs. 1,790, and the price of hand embroidered bad is Rs. 6,900. They have around 500 SKUs and their lifetime sales are Rs. 2 Cr. Their sales in FY 2019-20 are Rs. 33 Lakhs, Rs. 28 Lakhs in FY 2020-21, and Rs. 36 Lakhs in FY 2021-22. Their gross margin is 50% and their net margin is 35%
Rs. 50 Lakhs for 5% Equity, for Rs. 10 Crores valuation.
Rs. 5 Lakhs for 2% Equity, and Rs. 45 Lakhs Debt, for Rs. 2.5 Crores valuation.
Rs. 10 Lakhs for 5% Equity, and Rs. 40 Lakhs Debt, for Rs. 2 Crores valuation.
Counter Offer.
The founders conveyed that shopping has a unique experience. Where do you plan to keep them? In the cupboard, of course. But it has no place. They asked the Sharks when they arrange the cupboard on Monday but it becomes messy by Friday. Every Indian cupboard has a unique story, and every homemaker faces unique challenges. The founders call it the great India Cupboard challenge. They organize the messy life of the people with their brand Homestrap.
Homestrap is a solutions brand that helps you organize your household items. Their product range includes Saree organizers, Shirt organizers, clothes organizers, jewelry organizers, Shoe organizers, and much more. It is available at online marketplaces, such as Amazon and Flipkart. They have served 15 lakhs+ customers. Our vision is to organize 24 million Wardrobes in India, which will make their life easier and avoid a quarrel. Their average selling price is Rs. 505. Their projection sales for FY 2022-23 is Rs. 22 Cr.
Their sales in FY 2016-17 were Rs. 2.13 Cr, Rs. 7 Cr in FY 2017-18, Rs. 9 Cr in 2018-19, Rs. 12 Cr in FY 2019-20, Rs. 19 Cr in FY 2020-21, and Rs. 17.2 Cr in FY 2021-22. Their EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation) is 3%. Their COGS and GST (Cost of Goods and Services) is 45%, commission, and weight handling is 31%, 7% goes for Amazon, 8% goes for rental and salaries, other expenses is 6%, and the gross margin is 55%.
Rs. 70 Lakhs for 1% Equity, for Rs. 70 Crores valuation.
Rs. 50 Lakhs for 10% Equity, and Rs. 20 Lakhs Debt at 10% Interest, for Rs. 5 Crores valuation.
Rs. 50 Lakhs for 5% Equity, and Rs. 20 Lakhs Debt at 10% Interest, for Rs. 10 Crores valuation.
Rs. 70 Lakhs for 10% Equity, for Rs. 7 Crores valuation.
2) Counter Offer - Priyanka Mehta & Akash Mehta.
Rs. 70 Lakhs for 6% Equity, for Rs. 11.67 Crores valuation.
Rs. 50 Lakhs for 8% Equity, and Rs. 20 Lakhs Debt at 10% Interest, for Rs. 6.25 Crores valuation.
3) Counter Offer - Priyanka Mehta & Akash Mehta.
Rs. 50 Lakhs for 7% Equity, and Rs. 20 Lakhs Debt at 10% Interest, for Rs. 7.14 Crores valuation.
The founders conveyed that due to the air pollution in cities, the age of our lungs is equivalent to a 50 year old person due to the exposure to the polluted air. The Air Quality Index in the cities has increased from the ideal figure of 50, but in many cities in India, it is more than 400. Now we move towards our home to get rid of pollution, but our houses are also polluted, and it could be 4 to 5 times more polluted. We grow a few plants, but even if we grow two to four plants in a small room, it would not suffice. We need at least 100 to 200 plants to impact the air quality positively.
The founders introduced Ubreathe to give pure air equivalent to 100 plants. Ubreathe is a kind of air purifier in which an ordinary plant is planted. Our air purifier uses a novel breathing roots technology which increases the purification capability upto 100 times. It means one plant will give pure air equivalent to 100 plants. Ubreathe can cleanse harmful gases and bacterial viruses too. Ubreathe can cleanse harmful gases and bacterial viruses too. It is completely sustainable, and one ned not replace its filter for three months. It has three variants - Ubreathe Mini, Ubreathe Life, Ubreathe Wall.
They have served 1000+ customers since 2020. Their products are available on their own website, and online marketplaces, such as Amazon, and Flipkart. They want to use their technology to solve the global air-quality problem at an international level. They want to make Ubreathe an R&D and innovation powerhouse in the next five years. Their annual sales in FY 2018-19 was Rs. 2.5 Lakhs, Rs. 12.5 Lakhs in FY 2019-20, Rs. 26.5 Lakhs in FY 2020-21, and Rs. 47 Lakhs in FY 2021-22. Their sales in FY 2022-23 to date is Rs. 27 Lakhs. The MRP of Ubreathe Life is Rs. 40,000. The Mini desktop version costs Rs. 5K, and the price of Ubreathe wall depends on its size. Their monthly burn is Rs. 3 Lakhs, and the gross margin is 30%. The EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation) goes to -50%
Rs. 1.5 Crores for 7.5% Equity, for Rs. 20 Crores.
Rs. 50 Lakhs for 5% Equity, and Rs. 1 Crore Debt at 10% Interest, for Rs. 10 Crores valuation.
Rs. 50 Lakhs for 4% Equity, and Rs. 1 Crore Debt at 10% Interest, for Rs. 12.5 Crores valuation.
Namita Thapar.
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