Sony is a very well-known recognized corporation, which is associated with a wide variety of operations. They implement their convergence approach and show their distinctive services. It satisfies the needs of its clients. It mainly shows it focuses on electrical products, such as Televisions and Computers.

It provides quality products to the people for all its multiple sectors. It always worked with premium branding and provided a large range of products. To increase its sales, the company provides lower prices and offers discounts during the holidays.

As the company has many competitors in the market, so it does high-volume marketing. It makes use of all kinds of media to advertise, that includes TV, print, online ads, and others. It keeps its users associated with it, by having a strong social media presence and using video content, online ads, and other kinds of digital marketing ways. It is divided into Sony Mobile, Sony pictures, and Sony finance services.

Mission

To be a company that inspires and fulfills your curiosity.

Logo

The first logo of Sony was a monochrome circular badge with an abstract geometric figure drawn in black and placed on a white background Created in the year 1946 and lasted for ten years. It further went through redesigning many times, and finally, the simple combination of black and white featured in the Sony logo, which looks clean, elegant, and memorable.

Sony Group Corporation is known as Sony. It is stylized as SONY. It is a Japanese multinational conglomerate corporation, which is headquartered in Kōnan, Minato, Tokyo, Japan.

Sony Entertainment Inc is one of the largest music companies and the third largest film studio, which makes it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan.

Sony India Pvt. Ltd. is in New Delhi. It is the Indian subsidiary of Sony Corporation of Japan, which is headquartered in Tokyo.

Founders

The company was founded by Masaru Ibuka and Akio Morita. Mr. Ibuka was running his shop in Tokyo where he used to repair Radio, where he met Mr. Morita. They both thought to start a business together, and took a loan and started Tokyo Telecommunication Engineering Corporation (Japanese name - TOKYO TSUSHIN KOGYO). They brought their first product, which was Rice Cooker, but it did achieve the height of success and failed, which brought both the founders face loss in this.

They later thought to start something new and made a Tape Recorder with the use of a Transistor. This product was new for the Japanese people, so they did not understand its proper use, and ultimately this product flopped. They both sold some Taperecorders for free amongst the people and explained its features and benefits. After this, the company got many orders from corporate companies and media houses. The company became very famous, but the Japanese name was difficult to give in other countries, so they changed the name to -SONY.

The name was derived from the concept of two words - Sound and Sonny (Young boys were called as sonny, during that period, which was suitable with the young partners Mr. Ibuka and Mr. Morita). After this, the company launched its first Transistor Radio in 1955. The company started making products as per the needs of the people. It launched many products, such as Television, smartphones, laptops, playstations, video recorders, sound systems, and many more.

Evaluation

Despite facing many macroeconomic risks and high challenges and competition in the market, Sony Corporation has developed itself and reached a great height of success.

The company has developed and extended its hands to work with various segments, such as Electronics, games, Pictures, Music as well as Financial Services. It has taken steps to diversify its products and attained remarkable achievements in various sectors. It marks its importance in enhancing various resources, such as research & development, marketing, customer services, and other unrelated areas as well.

The mobile devices of Sony are its desirable sectors that have been very focused on. The Sony Ericsson smartphones launched in 2011 obtained an extensive market share and are associated with much more potential. Its game sector was the other main point of focus in the competition.

PRODUCTS & SERVICES

Television and Home Cinema

Television

It includes several kinds of LEDs, full array LED, OLED, Google TV, and accessories as well.

Home Theatre and Soundbars

Home Theatre Systems, Optional, Home Theatre, and Neckband speakers, as well as accessories.

Blu-ray Disc & DVD Players

Blu-ray Disc Players, and DVD Players

Audio

Headphones

Headband, Truly Wireless, In-ear.

MP3 Players

Premium Sound, Compact Sized, and Sports & Active.

High-Resolution Audio

Headphones, Home-Theatre, Speakers, Soundbars, Car audio, and Walkman.

Wireless Speakers

All Wireless Speakers, Portable, Home, Wi-Fi, and Neckband Speakers.

Audio Systems

Party Speakers

Digital Voice Recorder

Meeting Recording, and Voice Memo Recording.

Home Theatre

Home Theatres Systems, Sound Bars, Optional speakers, Home Theatre Speakers, and Neckband Speakers.

Cameras

Interchangeable Lens Camera

E-mount 35-mm Full Frame, E-mount APS-C, A-mount, and others.

Lenses

A-Mount, E-Mount, and Converters & Adaptors.

Compact Cameras

RX Series, and H/HX/W/WX Series.

Professional Video Cameras

Handheld Camcorders

Cinema Line Cameras

Venice, Venice2, FX9, FX3, and FX6.

Video Cameras

Camcorders

4K Models, and HD Models.

Action Cameras

Mount & Accessories

Accessories

For Camcorders, and Action Cameras.

Professional Video Cameras

Handheld Camcorders

Camera Line Camcorders

Venice, Venice2, FX9, FX3, and FX6.

Car Audio System

Mobile ES Series

XS-162ES, XS-160ES, XS-690ES, XS-W104ES, XM-5ES, and XM-4ES, and XM-1ES.

Receivers and Players

Touchscreen Media Receivers, Media Receivers, and CD Receivers.

Speakers & Subwoofers

Speakers, and Subwoofers.

Storage & Cables

Memory Cards & SSD

SD Cards, and Card Readers.

Cables

Premium High-Speed HDMI Cable with Ethernet, and AV Cable with Multi Terminal.

Revenue Model

Revenue by Division

Game and Network Services contributes 30% of the total revenue share, 9% is contributed by Music and Pictures, whereas Electronics Products & Solutions contributes 17% of the total revenue share. Imaging and Sensing Solutions contribute around 10% of the total revenue share, whereas, financial services contribute around 22% of the total revenue share, and 3% is contributed by others.

Yearly Revenue

Sony earned 8105.7 Billion Yen in the year 2015, and 7603.3 Billion Yen in 2016. The year 2017 shows an earning of around 8543.9 Billion Yen, whereas it earned 8665.7 Billion Yen in 2018, and 8259.9 Billion Yen in 2019.

[The images are being taken from the registered companies and belong to their respective owners only.]