Advertisement! Advertisement! Advertisement! We all are aware of this word, right? When we switch on the television to watch any movie, serial, or reality show, before and after the show, we see the ads consistently coming and going on the screen. Sometimes we get fed up with it and change the channel, but again on the next channel, we see the same or different kinds of ads highlighting on the screen. We get familiar with different ads, sometimes we learn the tagline as well, but how many of us know its types? Do you know the importance of advertisements? No? It is alright. Because there is an answer to every question. Let us learn about the types and importance of advertisements in this blog. Before moving on with the advertisement, let us know a little bit about the market research.

Market Research

Market research is any set of techniques that collect information to better understand the need of the people which helps to design better products and craft the products in such a way that attracts a maximum audience and generate sales. It is the process that is used before introducing the advertisement in the market.

What is Advertisement?

The advertisement refers to the promotion of a product, brand, or service to the customers in the market, to attract interest, and engagement, which helps to increase sales. It is a promotional activity that aims to sell a product or service to the target audience. The interest-grabbing advertisements in the market persuade the target audience to avail the benefits of the products.

It comes in many forms, to convey the information of a product to the target audiences. It plays a crucial role in engaging the customers in the market. Let us study its different types and importance, which helps in growing the marketing strategy.

Types or Modes of Advertisements

Newspapers

Newspapers are the most flexible and creative mode preferred for advertisements. It uses its whole page to showcase the advertisement which helps in promoting the product brightly. It is considered the most appropriate option as compared with Radio, Television, or any other online platform. Newspapers are circulated almost everywhere, such as localities, regions, states as well as in national markets. Hence, it is the most important mode to display advertisements, that approach a large number of people in a flexible way. It offers a plethora of options to target the audience, taking the business to the highest peak in the market.

The products are not sold every day by us, but there is a need for products in every alternate by some consumers. Every day there would be a new group of customers after watching the ad for new or older products. Advertising makes sure that the consumer knows when they are in need. A continuous amount of consumers visiting the business in the market is the first step to increasing sales. Advertising creates business now and helps it to grow and bring prosperity in hundredfold.

Magazine

People prefer reading magazines at their leisure. Some people spent maximum time reading magazines which provide multiple chances to attract the attention of the audience. It helps to reach the target customers in the market easily and quickly.

Whenever the company needs to advertise the brand in a colorful, bright, and appealing manner, then there comes the need for glossy advertisements in magazines. These are quite expensive than newspapers but are the most effective method in terms of marketing.

It always keeps the consumer up to the date. When a new product or event is ready to launch on the platform, advertising allows your consumer to be informed and aware of the details.

It brings authenticity to the minds of people about the services offered by the industry. The information speaks about the reliability of the content, like whether to purchase it or not.

It also includes ads that are catchy, entertaining, and great to convey a brand message.

Television

When we turn on the Television, the first thing we see are the advertisements. It plays a vital role in attracting a large number of customers. It has a wide range and has an extensive approach to the marketing platform. It carries the sight, sound, movement, visuality, bright colors to convey the exact message behind the services. These are particularly useful if the company needs to highlight the product, services, or work. Making a television advertisement is generally expensive, but it leads to an increase in the number of sales once getting fixed in the minds of the customers.

Advertising allows companies to target their customers and build up a strong bond with them. It evokes a sense of familiarity and trust within the consumer, ensuring that they remain loyal to the business. Trusting the doctor has clear health benefits, as when the ads show doctors, then it builds up trust in the minds of the consumers about the particular product. Advertisements use images, words, and ideas that encourage the customers to stay devoted to the market.

Banners

These get placed in different designs, sizes, and formats on a certain page, where the target audience lies. Different products are getting introduced in the market, that offers opportunity and a wide network in the market. A good advertisement makes it stand out from the competition. The banner graphic ads provide the freedom to portray the product in a way that easily conveys the brand message, connecting it to the target audience.

It is very important to strengthen the brand identity by making it familiar to the customers. This makes the consumers alert about the great products or services they have. They are probably used in trade shows, exhibitions, and other display zones like along streets or outside a business or event. These are cost-effective, highly targetable, and focus on the particular point to be noticed.

This has become an integral part of the economic and social life, as it helps in the promotion of the product. It helps the producers or companies to know their competitors and get engaged in the level of competition, which helps in increasing sales of products.

Radio

Radio can listen anywhere and everywhere and is cost-effective that provides measurable results. As there is a large target market who listens to a particular station, so this is a great way to reach maximum listeners by advertising on the Radio.

It is the best means to target new customers. It buys commercials to promote the products and services of a particular brand. It takes much less time to create an ad than a video ad or online banner.

When a company needs to get a message to potential customers, then it can have it on the air in a matter of hours. Radio advertising is less expensive than cable television advertising.

With so many options available to consumers, they would want to shop around and compare different products by using them. Advertising ensures that the company is always at the front in the mind of the consumer, which is always reminding them why they should go with it.

Social Media

This type of advertising has gained more popularity in the past years. It helps the people in being aware of the new product in the market. It also creates goodwill for the industry and gains customer loyalty.

These ads are specifically made to be viewed from a smartphone without annoying the end user. It can either be done through video, images, or text. When it comes to advertising on a mobile phone you want to make sure that the loading time is not slow it should be fairly quick and the call to action buttons have to stand out. Social media ads include Instagram, Facebook, YouTube, and many more.

It also includes video ads that are catchy, entertaining, and great to convey a complex story. These ads are at the most familiar with the consumers, as more people are consuming online content through their mobile devices. These are quite broad or sometimes short too that including video, app, display, search, or social ads as well.

For most brands, video-based social media mobile ads are a great place to start. Health and wellness brands, food or clothing start-ups, small business entrepreneurs, or start-ups get the most benefits from these platforms.

It delivers a reliable message and escalates awareness about the product, brand, or services within the platform.

IMPORTANCE OF ADVERTISEMENT IN MARKETING

The business world is competitive, and advertisements used play a vital role in adding essence to brand identity, product, or service. It delivers the strategic message and uplifts awareness within the platform. Several digital media delivers an advertisement to the market in different forms. Today, advertisers have a plethora of options for promoting their products and services. These range from traditional Television, Radio, Newspapers, Magazines, social media marketing, and many more.

Increases Creativity and Interest

The creative marketers avail the benefit of the opportunity to get their message across to key target audiences by hook or crook. This has become an integral part of the economic and social life, as it helps in the promotion of the product. It helps the producers or companies to know their competitors and get engaged in the level of competition, which helps in increasing sales. Advertisement acts like a Bird that helps a company soar high with the launch of a new product package in the market. It helps the people in being aware of the new product in the market. It also creates goodwill for the industry and gains customer loyalty.

Brings Uniqueness

Different products are getting introduced in the market, that offers opportunity and a wide network in the market. A good advertisement makes it stand out from the competition. Unless and until the advertisements consist of the wow factor, it would not be getting highlighted in the minds and eyes of the people. It is considered a key to attracting the maximum number of people. As simplicity reveals beauty in a precise way; so most of the ads are made simply to attract a great audience. But along with this, it should also consist of a Wow factor to attract maximum audience.

Increasing Awareness

Good information is believed to improve decision-making, enhance efficiency, and provide a competitive edge. The front cover needs to include the information of the product inside, such as how to use it, ingredients, MRP, and expiry date as well. This brings authenticity to the minds of people about the inner content. The information speaks about the reliability of the content, like whether to purchase it or not.
It also helps in making an image of the product which ultimately helps the product to differentiate it from the others in the market.

Gives Positive Image

There are advantages and disadvantages in the market. A market always has to face drawbacks at times of misfortunes. When there comes such kind of situation, then there arises the need for positivity. This positivity helps in creating a positive image of the brand, product, or services to help escalate its position in the market. It conveys to the consumers and competitors about the dynamic strategy of the business. It shows the consumers, that whether the product would satisfy the needs of the customers or not. It can educate the consumers about the uses and new feathers of the product. It helps bring new potential customers and highlight the leadership quality of the industry.

Let us go through some famous examples that have engaged many of the hearts and minds, by building up its image in the market, and taking the prosperity of the industry to the peak.

Examples

Surf Excel

The surf excel brand was launched in the Indian consumer market in the year 1959. Surf excel is a laundry detergent popular and hero product of Hindustan Unilever that uses a wide-angle marketing strategy to promote its items. Its entire advertising is made on the concept of Dirt, which highlights the famous tagline - Dirt is Good. It emphasized the emotional connection of the youngsters with the market.

One of the essential components is the use of colors, which have the power to steal our heart amusingly; but it should be relevant to the needs of the people too. A company that sells out toys for children may highlight some bright colors that communicate fun, excitement, and joyful feeling.

If a product has a good color combination then it can directly evacuate a place for itself in the heart of any person. This helps to increase the communication level between the target audience and the people.

Lux

Since 2008, Lux has used the slogan Declare your beauty. It is one of the leading global personal care and skincare brand that provides the best quality products for the customers. It is considered to be an aspiring and usable brand for middle-class people. It also deals with the advertising of shower gels, hair conditioners, and other bathing products. Its color and fragrance have around 20 variants that appeal to the younger set of people and are primarily dominant in semi-urban areas.

It highlights the colors, or shapes that bring attraction to the minds of the people, and traipse their attention to purchasing. It enables the product to get the brand identity with uniqueness. Innovative designs will make it stand out and attract customers. It increases the awareness about the newly launched products.

It should send a clear message of the product on offer and connect with your target audience. So information should be quickly accessible and be easy to interpret at a glance, which would bring a wide range of customers. When the advertises shows the information perfectly, then it brings meaning to it.

Slice

Slice is a fruit-flavored drink which is manufactured by PepsiCo, introduced in the year 1984. In India, it was launched in the year 1993 and is currently marketed as a Mango flavored drink under the name of Tropicana Slice. It advertised the Mango flavor to highlight the target audience.

Its powerful graphic representation of the product has helped it build a powerful appeal, adding essence to the drink. The tagline Ab Ras Barsega (Now the juice will flow) helps it to create a unique and juicy image in the market.

It helps to attract new customers. The market is constantly changing and new consumers are moving in and out in the marketing area. A new target audience helps the company to reach new customers through the different modes of advertisements.

It not only keeps the old customers but also brings the attention of the newer ones to help grow the business in hundredfold. Advertising shows consumers that are new to the market that your business is the top of the line and the one that they want to visit.

It comes in many forms, to convey the information of a product to the target audiences. It plays a crucial role in engaging the customers in the market. Let us study its different types and importance, which helps in growing the sales of products.

[The images are being taken from the registered companies and belong to their respective owners only.]