What is Motion Graphics?

Motion Graphics can be considered as the animation that comes with text as a major component. It is nothing but the animated design of the graphics. Hitchcock Psycho is an early example of motion graphics, which associates the sound, motion, and graphics designs in an appealing manner.

Types

Animated Typography

Animated typography is also known as Kinetic Typography. It is a great way that add a few seconds of screen time for the brand wordmark or company catchphrase.

One can create a proper video to explain a lot of things with the help of this typography. It also shows its importance in being used for moving the text. It further helps to create a funny video that shows the lyrics, which marks its use for the people who create the music video with lyrics, that attracts the attention of a maximum number of people towards it.

The tuition teachers who take online lectures use this type for creating the explainer video with animated typography. It adds up the narrators words to the screen which gets associated with the sound and makes the video appealing. This shows the magic of this typography, which marks a mesmerizing corner of graphic design.

Advanced Animated Titles

Advanced Animated Titles enhance a message, point to a specific feature of an object in the video, and also bring a topic or person with motion titles. These titles come in the advanced form under the category of animated or kinetic typography.

These are given their own class as they mark their importance and show their ability to be composited or placed over the existing video footage. They are being used for labeling certain events, objects, timestamps, and locations when the video gets played.

Animated Logos

Logo has the ability for storing, managing, and recalling information for a long time; and having very complex with different functions that could be remembered even after five years and more then it is a long time memorable logo that will enable its glimpse in the minds of people for a very long time making it shortlisted in the list of memorable logos.

These Logos also belongs to the family of motion graphics, which are also called production logos or vanity cards. For example, the animated logo of Pepsi.

They associate the original animation styles and elements for conveying the story of the brand to the customers by putting its logo in motion. This logo marks versatility and also handles creativity with it, and can be used for making video ads on social media.

Animated Graphic Loops

Animated graphic loops are short animations that come in the form of loops without any audio sound. They also get associated with the vector, text, or photo elements.

It usually repeats its video content to attract the attention of the customers. Its eye-catching content shows the appealing visual designs, which form a unique framework. These graphic loops traipse the attention of the viewer and ask them to stay with it.

More complex graphics too could be transformed into animated graphic loops, that can be displayed on LED screens. These marks their importance in creating images for the ads, social media posts or website too.

This marks its importance by being the most relevant platform, where there is a gathering of a large number of customers. This brings a wide range of customers together on a single platform, which increases the productivity of the particular industry.

Animated Explainer Videos

Animated Explainer Videos are considered as challenging while communicating with a wide range of information in a few words or images.

When the company needs to make the infographics, then they go with these explainer videos. Also whenever the brochure of the business person loses its attraction and appealing nature, then they go with these type.

The 2D kind of animation explains the comprehensive story about the brand and could be fun in a compelling manner, that helps to present the whole brand story to the customers.

These are incorporated with the music and sound effects, and also the animated styles that make them appealing to the eyes of the customers. It gets associated with the custom visuals that communicate with the ideas.

Product Animations

Product animations are a type of explainer animation that highlights features of a product or service through both types. To illustrate how the product works, the animation takes the help of motion graphics.

It provides a proper summary of the product. These are great ways to communicate, and also use the combination of words and graphics to deliver the proper message about the brand or product. It delivers an overview of the product for potential customers.

Animated Ads

Animated ads are short videos that specially focus on the specific key points of the business. They add the supplement to the full animated explainers, which aim to convey the brand stories in 90 seconds. These ads hold in on specific features, along with timely promos, or other special events.

These marks their importance in being used on different social media platforms, like Facebook, Instagram, LinkedIn, and YouTube. Social media acts as a voice of the brand, that speaks about the product and promotes it to the customers. It modifies the brand and communicates conveniently with the audience.

This helps to create brand awareness in the market. It helps to increase more sales, and help the clients to interact with our ads. It brings the brand identity to the top of the mind of the people, which would make them purchase the products.

Transparent Animated Assets

Transparent animated assets show similar attributes as the advanced animated title. As the name indicates, these are associated with transparency, which helps us to move our video to the top of existing footage.

The layering elements play an important role in the video work, which allows the motion graphics artists to create custom elements, which can be overlayed on the content of any video or image available. These marks their crucial role in showing the perfectness for the video intros, outros, and transitions.

Benefits

Simplify Information

Whenever there exists complex information, and the company needs to convey it to the audience, then the motion graphics help it to convey the information in a proper manner without any complication. It helps to build a proper bridge between the company and the audience.

It proved to be effective for the content marketers for communicating the complex information, and also the high data content in a clear format. When the customers clearly understand the information, then they get associated with the brand and the services. It also makes the information reach the audience in an interesting manner, which attracts them to the platform, and also keeps them focused.

Building Trust and Goodwill

The motion graphic helps to create a professional brand image. This professional image helps in building trust and credibility in the minds of the consumers. Building trust helps in convincing the buyers about the quality of the products or services offered.

Companies that have been able to build strong goodwill over the years are the ones that are able to thrive in the longer run. Good design is useful in creating effective communication which can help enhance trust and credibility. It helps in effective communication with the viewers as visual aids are better at communicating ideas.

A creatively designed motion graphic or picture when compared to only words, can communicate ideas and information more effectively. Professionally designed graphics and images can help in creating a positive impression and effective communication of the message.

Increase Brand Awareness

The major benefit of motion graphics for businesses is that it helps in establishing a visual identity of the brand which is a reflection of values and goals.

The motion graphics are helpful in every aspect of business communications, right from the stationery, to the brochures to the advertisements or on the website. All of them help in building a strong brand identity. An effective graphic design can offer an instant connection between customers and company values and the products or services offered.

Proper Communication

Companies that have been able to build strong goodwill over the years are the ones that are able to thrive in the longer run. Good graphic design is useful in creating effective communication which can help enhance trust and credibility.

Motion Graphics help in effective communication with the viewers as visual aids are better at communicating ideas. A creatively designed, informative graphic or picture when compared to only words, can communicate ideas and information more effectively.

Professionally designed graphics and images can help in creating a positive impression and effective communication of the message.

When the viewers scroll through timelines, they do not bother with audio. Here comes the use of motion graphics which provides the text in the best way to communicate through the video.

The key benefit of motion graphics for businesses is that it can become renowned to the customers that results, which in turn can result in higher conversions. It also brings higher visibility, effective communication, enhanced credibility, and also benefits help in improving sales and revenue.

[The images are being taken from the registered companies and belong to their respective owners only.]